CRM Metric Lake + Composer
8/10
Demand Score
Leaders need reliable, cross-object metrics and history, but CRM-native reports lack joins, history, and governance.
8/10
Blue Ocean
Competition Level
$800-6k
Price/Month
Predicted customer spend
8 days
Time to MVP
Difficulty: Moderate
The Problem
B2B functionality locked behind expensive Shopify Plus plans:
Competitor Landscape
- Looker
- ThoughtSpot
- Mode
- Sigma
- Cube
- Lightdash
- dbt Metrics
- Tableau CRM
Must-Have Features for MVP
CDC-based extractor with historical snapshots
Prebuilt CRM data models and semantic metrics layer
Natural-language-to-SQL with approval workflow
Dashboard templates (board pack, pipeline, retention)
Row-level security, masking, and lineage
Near real-time sync (e.g., 5–15 min)
Write-back of computed metrics to CRM fields
⚠️ Potential Challenges
- API extraction limits and cost controls
- Mapping custom objects/fields to canonical models
- Warehouse availability/permissions
- Row-level security and PII handling
- Embedding dashboards back into diverse CRMs
Risk Level: Low
🎯 Keys to Success
- First executive dashboard live in <4 hours
- Single-source-of-truth metrics catalog adopted by GTM/Finance
- <5 min lag for priority metrics
- Data accuracy within 1% vs source-of-truth audits
- Seamless CRM embed with SSO
Ready to Build This?
This moderate-difficulty project could be your next micro-SaaS success.