Composable Wholesale Orchestrator (CWO) for Custom Fields and Workflow Rules
9/10
Demand Score
Wholesale carts get blocked or priced wrong due to inflexible fields and rules, directly causing lost POs and support overload.
8/10
Blue Ocean
Competition Level
$399-2k
Price/Month
Predicted customer spend
12 days
Time to MVP
Difficulty: Hard
The Problem
Custom field and wholesale workflow inflexibility:
Competitor Landscape
- Shopify Flow
- Mechanic
- Mesa
- Alloy Automation
- B2B/Wholesale Suite apps
- BigCommerce Price Lists
- Magento B2B
Must-Have Features for MVP
Versioned custom field schemas with validation and per-entity scopes
Role/buyer-group entitlements for field visibility/edit rights
Rule engine with wholesale primitives (MOQ by attribute, case packs, net terms gating, quote approval, split fulfillment)
Checkout/cart runtime enforcement with graceful error messaging
Draft quote builder with approval routing
One-click propagation of schema and rules across multi-store/multi-region
Connectors for ERP pricing/terms/inventory and write-back of custom fields
Audit logs and simulation mode to test rules before go-live
⚠️ Potential Challenges
- Platform API/extension limits per ecommerce platform
- Complex rule conflicts across catalogs and buyer groups
- Performance at checkout/cart for large assortments
- Change management for merchants with entrenched processes
Risk Level: Moderate
🎯 Keys to Success
- Deploy in <2 weeks with prebuilt rule templates
- No checkout slowdowns; p95 validation <50ms via edge functions
- Measure: reduction in blocked orders and manual overrides by >60%
- Accurate ERP sync of custom fields with zero data loss
- Admin adoption: business users editing rules without dev help
Ready to Build This?
This hard-difficulty project could be your next micro-SaaS success.