Checkout Rules Studio (CRS)
9/10
Demand Score
Revenue leaks and compliance risks from one-size-fits-all checkout; Q4 promos and market expansions require rapid, safe iteration.
8/10
Blue Ocean
Competition Level
$199-1k
Price/Month
Predicted customer spend
10 days
Time to MVP
Difficulty: Moderate
The Problem
Checkout Customization Constraints
Competitor Landscape
- Shopify Checkout Extensibility (native)
- Checkout Blocks
- Rebuy Smart Cart
- Bolt
- Magento/Adobe Commerce custom modules
Must-Have Features for MVP
Visual rule builder compiling to Shopify Functions/UI Extensions
Payment/delivery method rules by market, device, tag, AOV, risk
Custom checkout fields with validation and PII guardrails
Dynamic fees/offers (gift wrap, insurance) with A/B testing
Per-market branding and translations
Versioning, canary releases, and 1-click rollback
Checkout health analytics (drop-off, errors, uplift)
Template gallery (B2B PO capture, tax-exempt, surcharge by method)
⚠️ Potential Challenges
- Limits of Shopify Functions/extension APIs for certain UI needs
- App review and policy compliance
- Accelerated wallets (Shop Pay/Apple Pay) behavior differences
- Multi-currency and multi-market edge cases
- Accurate measurement without hurting conversion
Risk Level: Moderate
🎯 Keys to Success
- Demonstrable conversion uplift within 14 days
- <30ms rule evaluation overhead at checkout
- Zero PCI scope expansion (runs within native extension points)
- Fast rollback to eliminate risk during promos
- Adoption by ops/merch teams without engineering tickets
Ready to Build This?
This moderate-difficulty project could be your next micro-SaaS success.