CampaignPilot — Capacity-Aware Campaign Orchestrator for CRM
8/10
Demand Score
Marketing floods sales with unworkable volume or the wrong segments, tanking conversion and wasting spend.
8/10
Blue Ocean
Competition Level
$1k-6k
Price/Month
Predicted customer spend
12 days
Time to MVP
Difficulty: Moderate
The Problem
Bulk pricing, custom rules, and quoting require third-party apps:
Competitor Landscape
- Salesforce Campaigns
- HubSpot Campaigns
- Marketo
- Pardot (Account Engagement)
- Outreach
- Salesloft
- Metadata.io
Must-Have Features for MVP
Capacity-aware pacing tied to SDR calendars and SLA targets
Cohort builder with CRM-native filters and suppression logic
Budget shifter based on pipeline velocity and win-rate
Multi-touch attribution mapped to opportunities and revenue
Experiment framework with stat-sig guardrails
Sales engagement throttle and auto-nurture fallback
Campaign QA: broken links, sender reputation, compliance checks
Revenue forecast impact per campaign with error bars
⚠️ Potential Challenges
- Channel API changes (Google/LinkedIn/Meta)
- Attribution reliability across long sales cycles
- Accurate read of sales capacity and calendars
- Buy-in from both Marketing and Sales Ops
Risk Level: Moderate
🎯 Keys to Success
- 15–30% lift in MQL→SQL conversion within 60 days
- 20%+ reduction in lead response time variance
- 10–25% higher ROAS via budget reallocation
- Fewer rep complaints about overload (measured via SLA breaches)
Ready to Build This?
This moderate-difficulty project could be your next micro-SaaS success.