B2B Overlay OS: Enterprise Purchasing on Lower Tiers
9/10
Demand Score
Merchants stuck on mid-tier plans lose B2B deals due to missing quotes, approvals, and terms—direct revenue loss.
7/10
Blue Ocean
Competition Level
$199-699
Price/Month
Predicted customer spend
12 days
Time to MVP
Difficulty: Hard
The Problem
B2B features require third-party apps or high-tier plans
Competitor Landscape
- Shopify B2B (Plus)
- SparkLayer B2B
- Bold B2B
- Wholesale Club
- B2B King (Woo)
- BigCommerce B2B Edition
Must-Have Features for MVP
Buyer organizations with roles and SSO invite flows
Quote builder (draft orders) with versioning and comments
Approval workflows (multi-step, spend limits)
Custom price lists and contract pricing
Net terms with automated invoicing/dunning
PO capture at checkout and order export with PO number
Tax-exempt certificate capture/validation
Quick order (CSV/SKU entry) and reorders
ERP/Accounting sync (GL codes, terms, PO)
⚠️ Potential Challenges
- Checkout extension limits on some platforms/tiers
- Complex price list precedence with discounts/promos
- Credit risk if offering terms without an underwriter
- Sales tax/VAT exemption verification workflows
- Performance impact from large customer/org datasets
Risk Level: Moderate
🎯 Keys to Success
- Lift in B2B conversion and AOV from quotes and quick order
- No need to upgrade platform tier
- Time-to-quote under 5 minutes with buyer-side approvals
- <2% invoice delinquency with integrated terms provider
- Low theme impact and <100ms price application overhead
Ready to Build This?
This hard-difficulty project could be your next micro-SaaS success.